• The new Else Globe app, which allows travellers, backpackers, students and au-pairs to connect and meet each other as a group, will be used by 7 million people in 43 countries in 2015. 40 larger and smaller travel organisations and companies have partnered up with Else in order to spread the new 4.0 version app […]

    Wednesday April 22, 2015,4 pm
  • Luxury hospitality provider Waldorf Astoria Hotels & Resorts has recently joined forces with Harper’s Bazaar for a multiplatform marketing campaign, including print and digital placements, editorial integration, e-commerce, and branded travel packages. The innovative program, a first for both brands, is centred on multiple destination-inspired editorial stories that bring consumers a unique blend of the […]

    Friday May 22, 2015,11 am
  • MakeMyTrip Limited, an Online Travel Agent (OTA) announced the launch of 150-holiday experiences under its new product ‘Made for You Holidays’ targeting the booming domestic travel sector in India. Moving away from run-of-the-mill and homogenised experiences, Made for you Holidays packages are being rolled out under six themes for holiday-goers including Wildlife, Romantic, Friends & […]

    Tuesday January 2, 2018,5 pm
  • Expedia launched its new ad campaign targeting its Indian consumers themed- “What a pleasant surprise!” The ad is conceptualised by Taproot Dentsu, aims to acquire new shoppers and customers to the site and get them to try Expedia for booking travel with enhanced facilities like zero booking fee on over 500 airlines across the globe […]

    Tuesday December 26, 2017,2 pm

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