Tag: consumer

Expedia’s new ad focuses on Indian travellers

Expedia launched its new ad campaign targeting its Indian consumers themed- “What a pleasant surprise!” The ad is conceptualised by Taproot Dentsu, aims to acquire new shoppers and customers to the site and get them to try Expedia for booking travel with enhanced facilities like zero booking fee on over 500 airlines across the globe […]

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IRCTC to develop new user-friendly website

After much awaited push from the apex consumer forum of the country, the Indian Railway Catering and Tourism Corporation (IRCTC) is planning to launch a new website, which would be easily accessible and consumer-friendly and would be operational by the last week of April 2014. Pradip Kundu, Joint General Manager, Public Relations, IRCTC, said, “We […]

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