Tag: ad

Expedia’s new ad focuses on Indian travellers

Expedia launched its new ad campaign targeting its Indian consumers themed- “What a pleasant surprise!” The ad is conceptualised by Taproot Dentsu, aims to acquire new shoppers and customers to the site and get them to try Expedia for booking travel with enhanced facilities like zero booking fee on over 500 airlines across the globe […]

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TripAdvisor looks for harder-hitting TV ad campaign

TripAdvisor is planning to get back on TV with a brand new advertisement campaign, scheduled to launch later this year. The development work of this campaign has been given to the renowned advertising agency Johannes Leonardo. TripAdvisor CFO Julie Bradley described that 2013 was the year of test and learn, as the company launched its […]

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Google video touches many hearts through family, friends, and travel

The Google India video, “Google Search: Reunion” with the tagline ‘Partitions divide countries, friendships find a way’ tells a beautiful story about India-Pakistan partition and touches viewers’ hearts. The ad shows a re-union of two childhood friends who were separated during the partition, with a little help from Google Search. It does not unnecessary publicise […]

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