Thailand Tourism highlights 2018 strategies at Kolkata workshop
Shruti Dugar | Kolkata
The Tourism Authority of Thailand (TAT) recently conducted a successful workshop in Kolkata to announce their promotional strategies to promote Thailand as the “Most Preferred Destination” among the Indian diaspora, focusing mainly on the wedding and honeymoon travel segments.
Speaking on the sidelines of the workshop held in Kolkata to Travel News Digest, Isra Stapanaseth, Director – North and East India, Bangladesh, Bhutan and Nepal, Tourism Authority of Thailand, said, “In the past decade, India has been an excellent inbound source market for Thailand. There has been a considerable rise in the number of travellers from India year on year. Going forward, TAT’s strategy in 2018 will be to mainly promote the the wedding and honeymoon travel segments. We are also encouraging female travellers to pine for solo as well as group travelling. Among the sports segment, we will be highlighting Golf tourism to showcase the rich diversity and facilities that Thailand has to offer.”
At the workshop “Open to the New Shades,” TAT highlighted their top destinations to visit in 2018. Thai and Indian cuisines have a lot in common, hence TAT emphasised on Thai Gastronomy which is a star attraction among the Indian foodies. Thai art and craft, their culture as well as their way of life will be an integral part of promotions next year.
Stapanaseth further added that TAT will also be organising more Familiarisation (FAM) trips, especially to encourage female travellers and boost adventure tourism like rock climbing which is what Thailand is famous for. New and direct routes are now available connecting Bangkok to Pattaya and Hua Hin. There’s a direct 1 hour 20 minute flight from Bangkok to Chiang Rai, he stated.
Along with www.tourismthailand.org/ Thailand specifically has a website, in the name of www.tourismthailand.in where they update about festivals and other events happening in their country. Along with it, TAT has also resorted to email marketing, to traditional as well as conventional mass media, to raise awareness about the destination. From budget to luxury, weddings to MICE, Thailand has something in store for all.
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