Indonesia has been chosen to host the Meeting, Incentive, Convention and Exhibition (MICE) Business Event ASEAN 2018 from April 9 -11 at ICE BSD, Tangerang. Themed “Destin-ASEAN-plus: For meetings and events”, the exhibition will be graced by 200 suppliers, 300 international buyers and 200 Indonesian buyers.

According to Esthy Reko Astuti, Deputy Development-Tourism Marketing, Ministry of Tourism, Indonesia, “MICE tourism is one of the top five contributors for foreign tourists alongside shopping and culinary tourism, heritage and religious tourism, marine tourism and sports tourism. Foreign tourists who come for MICE events have the average spending up to three to five times higher than regular tourists. They also usually come in groups and have the tendency to visit the place again in the future.”

Indra Sukirno, Committee Head of the event, said, “The invited buyers are expected to bring in a minimum of US$625 million worth of business transaction for the next three years. Whilst buyers consist of executives, associations, corporations, event organisers and consultants, both buyers and sellers will meet in pre-scheduled-appointment sessions held every 20 minutes.”

The total population of ASEAN countries can reach up to 600 million people. Added with the population of affiliated countries such as the United States, China and India, the total number is amounted to 90% the total world population. The participants of the event consist of hotels, cruise lines, theme and recreational parks, event organisers and destination management companies. Other activities that will be featured in the exhibition include Golf Friendly Game, Marathon Meeting, One-Day Conference, Investructure Business Forum and other educational and networking activities.