The upcoming United Nations World Tourism Organization (UNWTO) Global Conference may serve as an ideal platform to showcase Jamaica as an ideal tourism destination. It will also be an ideal opportunity to showcase the country’s sustainable tourism development agenda and demonstrate how tourism contributes to the economic well-being of every Jamaican.

Edmund Bartlett, Minister of Tourism, Jamaica told that the conference to be hosted by both the Government of Jamaica and the World Bank Group, on November 27 to 29 at the Convention Centre in Rose Hall, St. James will be the “most significant global conference ever to be held in the Americas.”

“The conference will focus on jobs and growth in the region. It will also see leaders of the cruise industry sitting at the same table with their land-based counterparts, discussing critical matters related to tourism,” he pointed out.

Citing it as a grand event, Bartlett informed that about 800 tourism delegates will gather under one roof comprising representatives from the World Bank, the Inter-American Development Bank, the Caribbean Development Bank, the Organization of American States and a number of key regional organisations such as the Caribbean Tourism Organization and the Caribbean Hotel and Tourism Association.

“There has never been a gathering of this nature of key leaders in tourism who will be looking at best practices and how we can bring ideas and resources together. We want to look at how we can map out a blueprint of the future development of tourism, not just in the Caribbean but worldwide,” he added.